Wheat was founded in Denmark by Peter and Charlotte Galsgaard who as parents of young children recognized that there was a need for quality children’s clothing for both fashion conscious children and their parents.  The design is Danish and by its simple lines, the light colours and the original patterns, it carries on the Scandinavian tradition of design simplicity.  Wheat's line recognizes uniqueness and individuality with affordable prices and inherent quality that stand out from the rest.  Wheat’s goal is to continually offer the best quality in all natural material and for children to simply feel good in their clothes!